Introduction

Your privacy is paramount to us. This policy explains the types of information we collect, the purposes for which we use it, and your rights regarding your personal data. By using our services, you agree to the practices described in this policy.

Information We Collect

We collect various types of information to provide and improve our services:

• Personal Identification Information: Name, email address, phone number, and mailing address.
• Order Information: Details of the products you purchase, delivery preferences, and payment information.
• Technical Data: IP addresses, browser type, operating system, and browsing behavior on our website.
• Communication Data: Records of your interactions with our customer service and marketing communications.

How We Use Your Information

We utilize your information for various purposes to enhance your experience:

• Order Processing: Handling and fulfilling your flower orders efficiently.
• Customer Support: Providing assistance and resolving any issues you may encounter.
• Personalization: Customizing your experience based on your preferences and past interactions.
• Marketing: Sending promotional materials, special offers, and updates about our services.
• Analytics: Analyzing data to improve our website functionality and overall service quality.

Sharing Your Information

We respect your privacy and do not sell your personal information to third parties. However, there are certain circumstances where we may share your data:

• Service Providers: Trusted partners who assist us in operating our business, such as payment processors and delivery services.
• Legal Requirements: When required by law, regulation, or legal processes.
• Business Transfers: In the event of a merger, acquisition, or sale of assets.

Security of Your Information

We implement robust security measures to protect your data from unauthorized access, alteration, or destruction. These measures include:

• Encryption of sensitive information.
• Regular security assessments and audits.
• Access controls to restrict data access to authorized personnel only.
• Secure storage solutions for both digital and physical data.

Despite our efforts, no method of transmission over the internet or electronic storage is entirely secure. Therefore, we cannot guarantee absolute security.

Your Rights

You have the following rights concerning your personal data:

• Access: You can request access to the personal information we hold about you.
• Correction: You can ask us to correct any inaccurate or incomplete information.
• Deletion: You can request the deletion of your personal data, subject to certain conditions.
• Restriction: You can request restrictions on the processing of your personal data.
• Objection: You can object to the processing of your personal data for specific purposes.
• Data Portability: You can request to receive your personal data in a structured, commonly used format.

To exercise these rights, please contact us through the appropriate channels as outlined in our Contact Us section.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience and gather information about how you use our website. These technologies help us:

• Remember your preferences and settings.
• Analyze website traffic and performance.
• Provide personalized content and advertisements.

You can control the use of cookies through your browser settings. However, disabling cookies may affect the functionality of our website.

Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party websites you visit.

Children's Privacy

Our services are not intended for children under the age of 16. We do not knowingly collect personal information from minors. If we become aware that a minor has provided us with personal data, we will take steps to delete it promptly.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any significant changes by posting the new policy on our website. Your continued use of our services after the changes constitute your acceptance of the updated policy.

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. This ensures that we manage your data responsibly and minimize the risk of unauthorized access.

International Data Transfers

If you are accessing our services from outside the United Kingdom, please note that your information may be transferred to and processed in the UK. We ensure that such transfers comply with applicable data protection laws to safeguard your personal information.

Consent

By using our services, you consent to the collection and use of your personal information as described in this Privacy Policy. If you do not agree with our practices, please refrain from using our services.

Legal Basis for Processing

We process your personal data based on the following legal grounds:

• Consent: When you have given clear consent for us to process your personal data for a specific purpose.
• Contract: To fulfill our contractual obligations to you when you place an order or use our services.
• Legal Obligation: To comply with legal requirements and regulations.
• Legitimate Interests: For purposes that are in our legitimate interests, provided they do not override your rights and freedoms.

Automated Decision-Making

We do not engage in automated decision-making processes that significantly affect you. Any decisions made about your data involve human oversight to ensure fairness and accuracy.

Data Protection Officer

We have appointed a Data Protection Officer (DPO) responsible for overseeing data protection strategies and ensuring compliance with data protection laws. The DPO can be contacted through the provided channels for any concerns or inquiries related to your personal data.

Feedback and Complaints

If you have any feedback or complaints about our handling of your personal information, we encourage you to reach out to us. We strive to address all concerns promptly and effectively to maintain your trust and ensure compliance with data protection standards.

Summary

Flowers Shop London values your privacy and is dedicated to protecting your personal information. This Privacy Policy details how we collect, use, and safeguard your data, ensuring transparency and compliance with data protection laws.